LA3C is a two-day music, art and food festival celebrating the rich culture and immense creativity of Los Angeles. From headlining musical talent and iconic art installations, to food and flavors that represent the diverse palate of the city, LA3C will be brimming with buzz-worthy entertainment and fun-filled experiences.
“We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity, and culture thrive. Our programming is meant to reflect our community,” said LA3C’s chief executive Juan Mora in a statement. “I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all who join us.”
The inaugural event is scheduled to take place at the LA State Historic Park on December 10 and 11. Throughout the city, there will be curated assortments of best-in-class experiences and events. However, please keep in mind that this is in fact a 21 and over event.
A full Line up of acts is said to be released in the coming weeks however a few top names have already been revealed, including Megan Thee Stallion, Maluma, Snoop Dogg, and Seventeen. Detailed programming of experiences at the festival is also going to be unveiled as the weeks go on but Early Bird tickets are already available on the website. Jay Penske, CEO and founder of PMC, added, “Our event will be a place to celebrate and give back to this incredible city and the people who make it so unique.”
LA3C supports the next generations of creative talent in Los Angeles through key partnerships with nonprofit arts organizations who are committed to championing creative expression and equitable opportunities for artists from diverse backgrounds. This year, LA3C is partnering with the nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent. HOLA provides integrated programs across academic, arts, athletics, and wellness, while Film Independent supports emerging filmmakers from underrepresented communities. Both have been active in the city for roughly 30 years.